Strategic Branding & Marketing
Using an effective brand and marketing strategy allows you to stand out from your competitors. Strategic brand and marketing development projects help businesses develop a new branding strategy that reaches their customers effectively.
Project Scope
- Identifying the strengths and weaknesses of current branding strategies
- Performing market research and engaging in both internal and external branding to distinguish the brand from competitors and attract the target audience.
- Enhancing current marketing efforts and resources by gaining a deeper understanding of target audiences and market trends.
- Creating an innovative and effective marketing plan
- Creating a roadmap to improve marketing plans
What is not supported by EDG Grant?
Project does not include:
- Operational purchases that are irrelevant to the project
- Project costs for advertising (e.g. ad purchases, SEO, marketing)
Interested in more? Find out more on the capabilities needed for business growth on the next section – Service Excellence
Ready to explore Strategic Branding & Marketing
Using an effective brand and marketing strategy allows you to stand out from your competitors. Strategic brand and marketing development projects help businesses develop a new branding strategy that reaches their customers effectively.
Project Scope
- Identifying the strengths and weaknesses of current branding strategies
- Performing market research and engaging in both internal and external branding to distinguish the brand from competitors and attract the target audience.
- Enhancing current marketing efforts and resources by gaining a deeper understanding of target audiences and market trends.
- Creating an innovative and effective marketing plan
- Creating a roadmap to improve marketing plans
What is not supported by EDG Grant?
Project does not include:
- Operational purchases that are irrelevant to the project
- Project costs for advertising (e.g. ad purchases, SEO, marketing)
How to apply
Identify Your Project Scope
Determine the project category and business area you wish to improve, such as business strategy, digital transformation, productivity enhancement, branding, or process optimisation.
Engage a Suitable Consultant or Vendor
There are no pre-approved vendors for the Enterprise Development Grant (EDG). However, for management consultancy-related projects, businesses are encouraged to engage qualified consultants with relevant expertise and experience.
For consultancy-focused projects, consultants with Singapore Accreditation Council-accredited certifications such as TR 43 or SS 680 may strengthen the application assessment.
Prepare Your Project Proposal
Before submitting your application, prepare the necessary documents including:
- Project proposal and scope of work
- Business objectives and expected outcomes
- Quotation from vendor or consultant
- Supporting company documents
- Financial information (if required)
Ensure the Project Has Not Started
Projects must be new at the point of application submission.
Your project is considered commenced if any of the following has already happened before applying:
- Work has started
- Payment has been made to a vendor or consultant
- Contracts or agreements have been signed
Submit Your Application via Business Grants Portal (BGP)
Applications are submitted through the Business Grants Portal (BGP) using your Corppass account.
Businesses without a Corppass account must register before proceeding with the application.
Application Review & Clarifications
Enterprise Singapore will review the application based on:
- Project scope and relevance
- Expected business outcomes
- Capability of the selected vendor or consultant
Additional clarifications or supporting documents may be requested during the review process.
Approval & Project Commencement
Once approved, businesses may proceed with the project according to the approved scope and funding conditions.
Most complete applications typically take around 8–12 weeks for processing and approval.
why choose Us Why Work With Our Consultant
Maximize your business potential, by utilising the Enterprise Development Grant (EDG), which provides up to 70% off for eligible companies.
100% Approval Rate Till Date
Our pre-submission diagnosis ensures only projects with high success probability proceed.
Accelerated Claims
We handle the documentation and audit trail, speeding up your grant disbursement by months.
End-to-End Support
From initial scoping to final project report, our consultants are by your side.
Speak With Experts & Get Answers
Quick answer to question you may have. Can’t find what you ‘re looking for? Get in touch with us.
What is EDG Grant?
The Enterprise Development Grant (EDG) is a government support scheme by Enterprise Singapore that helps Singapore businesses grow and transform. It supports projects related to business strategy, branding, digital transformation, productivity improvements, automation, and overseas expansion.
How much funding can I receive?
Eligible SMEs may receive up to 50% support for qualifying project costs, while selected sustainability-related projects may receive up to 70% support during the applicable support period. Funding typically covers consultancy fees, software, equipment, and internal manpower costs.
How long does approval take?
A complete EDG application usually takes around 8 to 12 weeks for assessment and approval. Processing time may vary depending on the complexity of the project and whether additional clarifications are required.
Can startups apply?
Yes, startups can apply if they are registered and operating in Singapore, have at least 30% local shareholding, and are financially capable of completing the proposed project. However, businesses with clearer growth plans and operational traction generally have stronger approval chances.
What projects are eligible?
EDG supports projects under three main categories:
- Core Capabilities (business strategy, branding, financial management)
- Innovation & Productivity (automation, process redesign, product development)
- Market Access (international expansion and overseas market entry)
Projects must be new, impactful, and aligned with business transformation goals.
Ready to transform your business?
Take the first step towards institutional growth. Our team is ready to guide you through the application process and maximize your grant potential.
business growth Other ways we help
Interested in more? Find out more on the capabilities needed for business growth on the next section.
